Fujifilm steps up its game.
Fujifilm cameras have long been celebrated for producing stunning images straight out of the camera. Yet, they've quietly ramped up its video features over the past few years, making its newer models much more appealing for filmmakers and content creators. Of course, that raises a big question: which Fujifilm camera should you choose for video?
I’ve been shooting with Fujifilm cameras for the better part of 6 years. At first, I was drawn in by their classic designs and image quality, but I really got hooked once I realized how much they started improving their video capabilities.
To understand how far they’ve come, let’s take a quick look at their history in the video realm. Back in 2018, Fujifilm rolled out the X-H1, which was a big deal at the time. With 4K, a solid F-Log profile for color grading, and robust ergonomics, including a deeper grip and top-facing info screen, this camera showed that Fujifilm was serious about competing with the likes of Sony and Panasonic, who were dominating the mirrorless video market.
Soon after, we saw the X-T3, which kept all the core video features of the X-H1 but packaged them into Fujifilm’s signature retro design. A few years later, the X-T4 leveled up Fujifilm’s reputation even more by adding a flip-out screen, in-body stabilization, and improved battery life (specs that make vloggers turn their heads).
These three models — X-H1, X-T3, and X-T4 — laid the groundwork for what Fujifilm cameras can do today. Personally, I used the X-T4 for a long time, and many other creators you might watch online have also relied on it for its flexibility since its release.
Now, we’ve arrived at the next generation of Fuji’s hybrid photo/video lineup: the X-T5, X-M5, X-S20, and my personal favorite, the X-H2S. For simplicity, I’m leaving out my GFX camera, it’s a whole different beast, with a larger sensor and a higher price point. All the models we’ll look at share Fujifilm’s APS-C (or “Super 35”) sensor size, making them more accessible in terms of cost and lens options. Although I can tell you right now that the X-H2S is, in my eyes, the best Fujifilm camera for professional video, it might not be the perfect fit for everyone.
I've got a lot to say. Let's get into it.